The site you're reading right now used to run on WordPress. It served us well for years — but for a marketing site that changes a few times a month, WordPress means a database, PHP hosting, plugin updates, security patches and a login page that bots hammer around the clock. So we did what we increasingly recommend to our own clients: we rebuilt it as a static site deployed on Cloudflare Pages. Here's what changed, and why it might be right for your site too.
What "static" means today
A static site isn't a step backwards to the 1990s. Content lives in structured files, a build step generates the final HTML, and every page is served as a ready-made file from a global CDN — in our case, from Cloudflare's edge network in 300+ cities. Forms still work (a tiny serverless function relays submissions to our backend), the content is still easy to edit, and every change deploys automatically when we push to Git.
What we gained
- Speed. No database queries, no PHP rendering — pages arrive from a server near the visitor in milliseconds. Core Web Vitals went green across the board.
- Security. There is no admin login, no plugins and no database to attack. The attack surface of a static file is effectively zero.
- Cost. Static hosting on Cloudflare Pages is free at our scale. The WordPress hosting bill is gone.
- Zero maintenance. No core updates, no plugin conflicts, no 3 a.m. "your site is down" alerts.
- SEO continuity. Every old WordPress URL 301-redirects to its new home, so years of rankings carried over intact.
What about editing content?
This is the usual worry — and the answer is a build pipeline. Our content lives in simple structured files; changing a service, a testimonial or a whole page means editing one file and pushing. For clients who want a visual editor, a headless CMS drops in neatly and the site stays just as fast.
Is static right for your site?
If your site is content-driven and doesn't need logged-in users — marketing sites, portfolios, restaurants, clinics, law firms — a static build is very hard to beat in 2026. If you publish daily or need e-commerce, WordPress or a hybrid approach may still be the better fit, and we still build a lot of WordPress.
Wondering which approach fits your business? Ask us — the consultation is free, and we'll tell you honestly, even if the answer is "keep WordPress".